MCM x URWAHN E-Bike

MCM x URWAHN E-Bike

MCM x URWAHN E-Bike

October, 2021

A category-first luxury E-Bike, powered by next-generation German technology and grounded in classic craftsmanship. Limited to 50 units—this exclusive collaboration between MCM and Urwahn represents the apex of urban mobility.

We wanted to develop a collaboration which celebrates the essence of movement from the past to the future. URWAHN is a quintessentially German company renowned for its quality engineering and is the perfect partner with whom we can celebrate our 45-year legacy.”

Dirk Schönberger, MCM Global Creative Officer

A Mobile Revolution

An industry-first 3D-printed luxury E-Bike. For its 45th anniversary, MCM unveils the future of urban travel. This revolutionary collaboration with German E-Bike manufacturer URWAHN merges cutting-edge technology and established artisanship like never before. Reflecting the conscious lifestyles of modern individuals, the limited-edition E-Bike is crafted with sustainability in mind and marks the first checkpoint on MCM’s active wellness journey.

MCM x URWAHN E-Bike

Limited to 50 E-Bikes worldwide. Made-to-order exclusively on Urwahn.com

The Making of An Urban Legend

Built upon Urwahn’s acclaimed Platzhirsch profile, the luxury E-Bike features a fully coppered 3D-printed steel frame. Mindfully chosen over aluminum and carbon, the metal provides unparalleled performance while also being easier to service, repair, and recycle. The entire design, development, and production process takes place in Germany—resulting in reduced shipping emissions. Traditional craftsmanship dominates the last leg of the creation process, where highly-skilled craftsmen assemble each unit by hand.

MCM x URWAHN E-Bike

The Specs

Active exploration, aided by human ingenuity. Riders experience the freedom of pedal power alongside high-performance electrical assistance up to 25 km/hr. A fully-integrated 250 Wh battery provides more than 80 km of electric range for weekend adventures into uncharted territories. The flat-mount hydraulic brake system produces an instant response, ideal for the hectic pathways of the urban jungle.

— Long-lasting carbon drive with powerful 40 Nm MAHLE ebikemotion® rear electrical engine
— Brooks Cambium natural rubber grips with milled MCM logo
— Integrated LED light system in handlebar
— Custom-made MCM logo brass-plate with unique edition number (xx/50)
— Fully coppered 3D-printed steel Platzhirsch frame
— Fully-integrated 250 Wh battery for more than 80 km of electric range
— Powerful, lightweight flatmount hydraulic brake system with fully integrated cable housing
— Brooks Cambium C17 saddle with natural canvas and rubber
— Integrated LED light system in seatpost
— Special rear end with elastic properties for a more comfortable ride
— Reflective MCM ORALITE® foil on both rims
— Limited-edition, custom-made matching bottle by 24Bottles®

After-sales service and insurance are provided through the manufacturer, Urwahn. Please contact Urwahn for further information:
Phone: +49 (0)391 243 082 60
Email: info@urwahnbikes.de
Web: https://www.urwahnbikes.com

MCM x URWAHN E-Bike

Integrated LED light system in handlebar

MCM x URWAHN E-Bike

Fully-integrated 250 Wh battery for more than 80 km of electric range

Elevated by MCM iconography, the E-Bike proudly displays the classic cognac Visetos monogram. Further renditions of the heritage logo are found on the Brooks Cambium grips and the inside of the custom rims. And lest we forget hydration, the luxury commuter comes with a matching Visetos printed bottle custom-made by 24Bottles®. This technological marvel of an E-Bike is limited to 50 units worldwide, each bearing a unique edition number on the front MCM logo brass plate.

MCM x URWAHN E-Bike

Long-lasting carbon drive with powerful 40 Nm MAHLE ebikemotion® rear electrical engine

MCM x URWAHN E-Bike

Limited, custom-made matching bottle by 24Bottles®

Order exclusively on Urwahn.com