This year at CES, the world's largest consumer electronics and technology trade show, the Haus was unveiled in the Caliverse. With its groundbreaking AI and hyper-realistic fusion technology, Caliverse represents the next step forward in virtual reality, making it the perfect destination for Millenials and Gen Z who already blur the line between the digital and physical lives.
Beyond Digital:
The New Realm of Innovation
Beyond Digital:
The New Realm of Innovation
Beyond Digital:
The New Realm of Innovation
The future of the metaverse is here - and MCM is proud to be part of it.
MCM Virtual Haus, our latest digital shopping space, is setting a new standard for luxury and lifestyle brands. By bringing digital innovation to life, customers can now experience a seamless connection between the virtual and physical worlds.
Users of the Caliverse can traverse the metaverse freely, where they'll discover MCM Virtual Haus. Based off the flagship store in Seoul, the Haus provides an innovative and immersive shopping experience. There, indidivuals can design their own avatars, upgrade their style with iconic MCM pieces, and virtually buy items that will arrive to their door a few days later.