The historic venue was transformed with intrigue and wonder, offering attendees a glimpse into two distinct worlds. Two portals served as a gateway between Earth and Mars, setting an extraordinary stage for the collection to be showcased.
MCM AW24 — FROM MUNICH TO MARS
MCM AW24 — FROM MUNICH TO MARS
MCM AW24 — FROM MUNICH TO MARS
Pushing the boundaries of innovation & expression, MCM’s AW24 Press Presentation at Milan Fashion Week invited guests on an extraordinary journey from “Munich to Mars”.
Designed by Creative Director, Katie Chung, the collection transcends house codes to new frontiers, fusing heritage craftsmanship with futuristic conceptions.
TAKING PLACE AT THE MAJESTIC PALAZZO SERBELLONI, OVER 500 GUESTS, INCLUDING 200 NOTABLE TALENTS, WERE IN ATTENDANCE.
FROM EARTH
In the spirit of independence, exploration, and versatility, MCM and Harper Collective — the visionary lifestyle luggage brand co-founded by Jaden Smith and Sebastian Manes — teased a Sustainable Travel Lifestyle Brand Collaboration, pioneering eco-conscious luxury with three distinct suitcase silhouettes.
Jonathan Akamz
Ami & Aya
Edoardo Conti
Mary Leest
Malwyn Burkhalter
Lara Cosima
Isha Von Dijk
Aaron Gage
Karolis Inokaitis
Callum Mullin
TO MARS
Drawing inspiration from heritage codes and offering a fresh perspective on luxury, the Diamante 3D and Diamante Soft shapes served as collection highlights with their confidence and sophistication.
Breaking new frontiers in sustainability, the MIRUM® capsule introduced sustainable, plant-based leather alternatives, another major step forward in eco-conscious luxury.
Mew Suppasit
Elva Ni
Boran Kuzum
Chailee Son
Ginevra Mavilla
Hodan Yousuf
Louis Powell
Caelan Moriarty
Aziz Mashaan
AW24’s “From Munich to Mars” is a celebration of exploration — into a world without boundaries, both physically, virtually, and beyond.