AW–18

AW–18

AW–18

A tribute to the bold, free, and creative, the Autumn / Winter 2018 Avatar Campaign is a hip hop inspired alternate reality navigated by US based rapper/producer Rich the Kid and techno DJ and Instagram star Sita Abellan.

Shot in Berlin by German photographer Thomas Lohr and styled by 032C’s Marc Goehring, the campaign is a celebration of next generation creativity.

Leopard Print

Leopard Print

Leopard Print

With branded silhouettes that include soft haircalf, crystals, and metallics, MCM Leopard celebrates individuality and confidence.

Cassette

Cassette

Cassette

In celebration of MCM’s legendary relationship with Music, the Cassette series features iconic images of cassettes, vinyl records and old school mixing boards.

DAS IST MCM

DAS IST MCM

DAS IST MCM

Using classic Bauhaus typography with vibrant colours, DAS IST MCM (THIS IS MCM) is a proud statement of MCM’s German heritage and a tribute to our design ethos of form and function. This is the New Bauhaus.

Credits:

Talent: Rich the Kid & Sita Abellan

Creative Direction: Joerg & Maria Koch

Photographer: Thomas Lohr

Stylist: Marc Goehring

Hair: Ramona Eschbach

Make Up: Patrick Glatthaar

Set Design: Torsten Münch

More Autumn / Winter 18 products for you

Patricia Continental Wallet in Studded Outline Visetos
Large Patricia Continental Wallet in Studded Outline Visetos
¥5,000.00
Patricia Satchel in Visetos
Small Patricia Satchel in Visetos
¥6,400.00
Trisha Shoulder Bag in Suede
Small Trisha Shoulder Bag in Suede
¥7,200.00 - ¥1,440.00
MCM Letter Shoulder Strap in Visetos
One Size MCM Letter Shoulder Strap in Visetos
¥1,600.00
Patricia Shoulder Bag in Studded Outline Visetos
Small Patricia Shoulder Bag in Studded Outline Visetos
¥7,300.00
Stark Bebe Boo Backpack in Studded Outline Visetos
20 cm / 8 in Stark Bebe Boo Backpack in Studded Outline Visetos
¥7,500.00
Patricia Shoulder Bag in Visetos
Small Patricia Shoulder Bag in Visetos
¥6,100.00
MCM Zoo Bear Charm in Visetos
One Size MCM Zoo Bear Charm in Visetos
¥1,700.00
Patricia Continental Crossbody Wallet in Visetos
Large Patricia Continental Crossbody Wallet in Visetos
¥3,800.00
Patricia Satchel in Visetos
Small Patricia Satchel in Visetos
¥6,400.00
Patricia Satchel in Visetos
Medium Patricia Satchel in Visetos
¥7,900.00
MCM Zoo Dog Charm in Visetos
One Size MCM Zoo Dog Charm in Visetos
¥1,700.00