AW–18

AW–18

AW–18

A tribute to the bold, free, and creative, the Autumn / Winter 2018 Avatar Campaign is a hip hop inspired alternate reality navigated by US based rapper/producer Rich the Kid and techno DJ and Instagram star Sita Abellan.

Shot in Berlin by German photographer Thomas Lohr and styled by 032C’s Marc Goehring, the campaign is a celebration of next generation creativity.

Leopard Print

Leopard Print

Leopard Print

With branded silhouettes that include soft haircalf, crystals, and metallics, MCM Leopard celebrates individuality and confidence.

Cassette

Cassette

Cassette

In celebration of MCM’s legendary relationship with Music, the Cassette series features iconic images of cassettes, vinyl records and old school mixing boards.

DAS IST MCM

DAS IST MCM

DAS IST MCM

Using classic Bauhaus typography with vibrant colours, DAS IST MCM (THIS IS MCM) is a proud statement of MCM’s German heritage and a tribute to our design ethos of form and function. This is the New Bauhaus.

Credits:

Talent: Rich the Kid & Sita Abellan

Creative Direction: Joerg & Maria Koch

Photographer: Thomas Lohr

Stylist: Marc Goehring

Hair: Ramona Eschbach

Make Up: Patrick Glatthaar

Set Design: Torsten Münch

More Autumn / Winter 18 products for you

Stark Backpack in Studded Outline Visetos
32 cm / 12.5 in Stark Backpack in Studded Outline Visetos
¥8,100.00
Patricia Continental Wallet in Studded Outline Visetos
Large Patricia Continental Wallet in Studded Outline Visetos
¥5,000.00
Patricia Crossbody Wallet in Studded Outline Leather
Large Patricia Crossbody Wallet in Studded Outline Leather
¥3,800.00
New Bric Zip Wallet with Wrist Strap in Embossed Leather
Large New Bric Zip Wallet with Wrist Strap in Embossed Leather
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MCM Letter Shoulder Strap in Visetos
One Size MCM Letter Shoulder Strap in Visetos
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New Bric Zip Wallet with Wrist Strap in Embossed Leather
Large New Bric Zip Wallet with Wrist Strap in Embossed Leather
¥2,700.00
MCM Zoo Pig Charm in Visetos
One Size MCM Zoo Pig Charm in Visetos
¥1,700.00
Visetos Wool Cap
One Size Visetos Wool Cap
¥1,900.00
Stark Bebe Boo Backpack in Studded Outline Visetos
20 cm / 8 in Stark Bebe Boo Backpack in Studded Outline Visetos
¥7,500.00
Patricia Satchel in Studded Outline Leather
Small Patricia Satchel in Studded Outline Leather
¥8,300.00
Flap Wallet with Pouch in Visetos Leather Block
Large Flap Wallet with Pouch in Visetos Leather Block
¥2,200.00
Berlin Tambourine Crossbody in Odeon
Small Berlin Tambourine Crossbody in Odeon
¥8,400.00
MCM Zoo Bear Charm in Visetos
One Size MCM Zoo Bear Charm in Visetos
¥1,700.00
Patricia Continental Crossbody Wallet in Visetos
Large Patricia Continental Crossbody Wallet in Visetos
¥3,800.00
Crossbody Tech Pouch in Visetos Original
Mini Crossbody Tech Pouch in Visetos Original
¥1,900.00
Patricia Continental Wallet in Studded Outline Leather
Large Patricia Continental Wallet in Studded Outline Leather
¥5,200.00
MCM Zoo Dog Charm in Visetos
One Size MCM Zoo Dog Charm in Visetos
¥1,700.00
Millie Flap Crossbody in Visetos
Small Millie Flap Crossbody in Visetos
¥4,200.00
Patricia Satchel in Visetos
Medium Patricia Satchel in Visetos
¥7,900.00
Patricia Satchel in Visetos
Small Patricia Satchel in Visetos
¥6,400.00
Patricia Shoulder Bag in Visetos
Small Patricia Shoulder Bag in Visetos
¥6,100.00
Patricia Shoulder Bag in Studded Outline Visetos
Small Patricia Shoulder Bag in Studded Outline Visetos
¥7,300.00
Patricia Satchel in Visetos
Small Patricia Satchel in Visetos
¥6,400.00
Patricia Continental Crossbody Wallet in Visetos
Large Patricia Continental Crossbody Wallet in Visetos
¥3,800.00