AW–18

AW–18

AW–18

A tribute to the bold, free, and creative, the Autumn / Winter 2018 Avatar Campaign is a hip hop inspired alternate reality navigated by US based rapper/producer Rich the Kid and techno DJ and Instagram star Sita Abellan.

Shot in Berlin by German photographer Thomas Lohr and styled by 032C’s Marc Goehring, the campaign is a celebration of next generation creativity.

Leopard Print

Leopard Print

Leopard Print

With branded silhouettes that include soft haircalf, crystals, and metallics, MCM Leopard celebrates individuality and confidence.

Cassette

Cassette

Cassette

In celebration of MCM’s legendary relationship with Music, the Cassette series features iconic images of cassettes, vinyl records and old school mixing boards.

DAS IST MCM

DAS IST MCM

DAS IST MCM

Using classic Bauhaus typography with vibrant colours, DAS IST MCM (THIS IS MCM) is a proud statement of MCM’s German heritage and a tribute to our design ethos of form and function. This is the New Bauhaus.

Credits:

Talent: Rich the Kid & Sita Abellan

Creative Direction: Joerg & Maria Koch

Photographer: Thomas Lohr

Stylist: Marc Goehring

Hair: Ramona Eschbach

Make Up: Patrick Glatthaar

Set Design: Torsten Münch

More Autumn / Winter 18 products for you

Zip Pouch in Visetos Original Medium - ¥2,700.00
Zip Pouch in Visetos Original
Wristlet Zip Pouch in Visetos Original Large - ¥2,900.00
Wristlet Zip Pouch in Visetos Original
Bifold Wallet in Visetos Original Small - ¥1,500.00
Bifold Wallet in Visetos Original
Stark Side Studs Backpack in Visetos 37 cm / 14.5 in - ¥6,100.00
Stark Side Studs Backpack in Visetos
Stark Backpack in Studded Outline Visetos 32 cm / 12.5 in - ¥7,400.00
Stark Backpack in Studded Outline Visetos
Stark Side Studs Backpack in Visetos 27 cm / 10.5 in - ¥6,100.00
Stark Side Studs Backpack in Visetos
Stark Side Studs Backpack in Visetos 37 cm / 14.5 in - ¥6,600.00
Stark Side Studs Backpack in Visetos
Stark Backpack in Studded Outline Visetos 32 cm / 12.5 in - ¥8,400.00
Stark Backpack in Studded Outline Visetos
Stark Side Studs Backpack in Visetos 40 cm / 16 in - ¥6,300.00
Stark Side Studs Backpack in Visetos
Stark Side Studs Backpack in Visetos 32 cm / 12.5 in - ¥5,800.00
Stark Side Studs Backpack in Visetos
Patricia Continental Wallet in Studded Outline Visetos Large - ¥5,000.00
Patricia Continental Wallet in Studded Outline Visetos
Millie Flap Crossbody in Studded Outline Visetos Medium - ¥5,900.00
Millie Flap Crossbody in Studded Outline Visetos
Stark Backpack in Studded Outline Visetos 27 cm / 10.5 in - ¥6,900.00
Stark Backpack in Studded Outline Visetos
Patricia Satchel in Visetos Small - ¥6,100.00
Patricia Satchel in Visetos
Three Fold Wallet in Visetos Original Large - ¥2,400.00
Three Fold Wallet in Visetos Original
Flap Wallet with Pouch in Visetos Leather Block Large - ¥2,200.00
Flap Wallet with Pouch in Visetos Leather Block
Crossbody Pouch in Visetos Original Medium - ¥2,700.00
Crossbody Pouch in Visetos Original
Patricia Crossbody Wallet in Grained Leather Large - ¥3,300.00
Patricia Crossbody Wallet in Grained Leather
Patricia Crossbody Wallet in Visetos Large - ¥3,000.00
Patricia Crossbody Wallet in Visetos
Millie Top Zip Crossbody in Visetos Medium - ¥3,200.00
Millie Top Zip Crossbody in Visetos
Claus Marble M Reversible Belt 1.75" in Visetos One Size - ¥2,400.00
Claus Marble M Reversible Belt 1.75" in Visetos
Women's Low Top Sneakers in Visetos ¥3,700.00
Women's Low Top Sneakers in Visetos
Men's Low Top Sneakers in Visetos ¥3,500.00
Men's Low Top Sneakers in Visetos
New Bric Zip Wallet with Wrist Strap in Embossed Leather Large - ¥2,700.00
New Bric Zip Wallet with Wrist Strap in Embossed Leather
Anya Top Zip Shopper in Visetos Mini - ¥3,900.00
Anya Top Zip Shopper in Visetos
Claus Reversible Belt 1.75" in Visetos One Size - ¥2,200.00
Claus Reversible Belt 1.75" in Visetos
Stadt Tote in Loden Large - ¥5,500.00
Stadt Tote in Loden
Stark Backpack in Studded Outline Visetos 32 cm / 12.5 in - ¥7,400.00
Stark Backpack in Studded Outline Visetos
Millie Flap Crossbody in Monogram Leather Medium - ¥4,600.00
Millie Flap Crossbody in Monogram Leather
Patricia Continental Crossbody Wallet in Visetos Large - ¥3,800.00
Patricia Continental Crossbody Wallet in Visetos
Men's High Top Turnlock Sneakers in Visetos ¥3,900.00
Men's High Top Turnlock Sneakers in Visetos
Stark Bebe Boo Backpack in Visetos 20 cm / 8 in - ¥6,100.00
Stark Bebe Boo Backpack in Visetos
Stark Belt Bag in Visetos Medium - ¥3,800.00
Stark Belt Bag in Visetos
Women's Visetos Slip On Sneakers ¥2,600.00
Women's Visetos Slip On Sneakers
Card Case in Coburg Logo Stripe Mini - ¥1,200.00
Card Case in Coburg Logo Stripe
Two Fold Wallet in Visetos Original Large - ¥2,100.00
Two Fold Wallet in Visetos Original
Crossbody Tech Pouch in Visetos Original Mini - ¥1,900.00
Crossbody Tech Pouch in Visetos Original
Women's Low Top Sneakers in Visetos ¥3,700.00
Women's Low Top Sneakers in Visetos
MCM Letter Shoulder Strap in Visetos One Size - ¥1,600.00
MCM Letter Shoulder Strap in Visetos
Men's Brass Plate T-Shirt ¥2,000.00
Men's Brass Plate T-Shirt